A History of the Mod Movement, Part One

1950's Britain and 1950's America contrastedafterwards, driving the establishment nuts and
greatly; while there was something of a goldensending the media into a rapturous frenzy. Of
age occurring in the States, Britain was still reelingcourse the big kahunas in the music and rag
from the effects of World War Two. In thistrades copped onto the tide and began to
climate the Mods rose; teenagers rejecting theproduce the goods that the teddy boys needed.
Technicolor fairytales that were been fed to themIt was all about being hip, clean-cut and sharp -
through the mediums of radio, TV and cinema. Inthey ate up Italian and French art films to get
addition they rebelled against the stuffy,ideas of what to wear.
repressed and class-obsessed status quo thatTo their hard-working, masculine, men's-men
their parents generation were sleeping through.fathers they were like Martians - with their
Unlike their world weary elders, they benefitedpenchant for dandy clothes, spending cash on
from full employment and hire purchase whichrecords, dancing all-night - basically embracing
gave them the freedom to purchase an image.hedonism, consumerism and profligacy. Fathers
A new movement known as the 'teddy boys'watched in horror as their sons pranced about
began to spread like wildfire throughout thebabbling about shopping and clothes - topics that
country; it was greatly influenced by thewere thus far the preserve of women. Their
American Rock and Roll movement. Bill Haley's cultsons however mocked their concerns, laughing at
movie, Rock Around the Clock premiered in thetheir obsession with class which had got them
Trocadero in London's Elephant &Castle, theno-where but keeping them subservient and
teddies went in their droves, joyously riotingdown-trodden.