| Correctly choosing the keywords that your | | | | Anchor Text Inbound links from websites can |
| website wishes to compete on is the single most | | | | provide your site with a two-fold benefit. The first |
| important aspect of a search engine optimization | | | | (and obvious) is that these links can help your |
| campaign. Proper keyword selection can provide | | | | company by sending potential customers to your |
| your business with an extremely solid foundation | | | | website. The second benefit is that Google and |
| to build upon. | | | | the other major search engines will see these |
| However, the opposite can be said for websites | | | | links as votes of confidence therefore giving your |
| that make mistakes at this point. If your website | | | | website a boost in its rankings. |
| dives straight into a competitive keyword | | | | When developing inbound links it is important to |
| selection there is a good chance of drowning in | | | | take advantage of keywords that your site might |
| the oblivion of search engine results. Choosing | | | | be targeting. For example, my website is It |
| keywords for your website requires a fine | | | | contains a number of articles that can help |
| balance of research and modesty. | | | | webmasters and companies promote their |
| Be Specific If there is a particular item or product | | | | websites. With this in mind, a link that contains the |
| range that your company sells then make sure | | | | anchor text Website Promotion Articles will help |
| your keyword selection reflects this. Being vague | | | | both visitors and search engines to understand |
| results in higher levels of competition. If your | | | | what this website is all about. By developing links |
| website sells golf clubs then optimize your pages | | | | with keyword rich anchor text your website can |
| to match what kind of golf clubs you are offering. | | | | rank higher in the search engine results for the |
| Do they have graphite shafts? Do you sell a | | | | terms that you are competing on. |
| left-handed selection? What kind of brand are | | | | Landing Pages When choosing keywords you feel |
| they? | | | | are suitable to target your desired market you |
| Regionalize your selection if appropriate Focusing | | | | may end up with a list the length of your arm. If |
| on a regionalised market will result in a much | | | | you create a website with a logical structure |
| more targeted market and the competition will | | | | containing a number of pages that deal with the |
| also lower significantly. If you only sell your | | | | range or products your company offers you will |
| products and services within Ireland make sure | | | | be able to professionally and effectively optimize |
| you contain specific phrases (e.g. Ireland, Irish, | | | | your entire site for all of your selected keywords. |
| Dublin, etc.) within your Title, body and anchor | | | | For example, if your company sells office supplies |
| text. | | | | and office stationary (both extremely competitive |
| Domain Name Selection For many new (and | | | | keyword phrases) you could still drive a large |
| existing companies) the ideal website name might | | | | amount of traffic to landing pages that sell |
| already be taken. Or, for branding purposes, the | | | | "Executive Leather Chairs" and "Printer Ribbons". |
| choice of a keyword rich domain name may not | | | | This is only an example, creating and optimizing |
| be applicable. This shouldn't be a major concern to | | | | landing pages is a technique that all websites could |
| companies as the weight search engines give to | | | | and should do regardless of what they are |
| the URL of a website is of limited importance | | | | offering. |
| when it comes to ranking well within the results | | | | Remember, your optimization efforts should |
| pages. However, if your website contains | | | | never stop after your home page is completed. |
| keywords that your company wishes to compete | | | | Your entire site should be professionally optimized |
| on then you should exploit this when choosing | | | | for maximum results. |
| your inbound linking text (a.k.a. anchor text). | | | | |